Video platform Rumble (RUM) plans to launch Bitcoin tipping for its 51 million monthly users by mid-December, expanding how creators can earn directly from their viewers.
The new feature, developed in partnership with Tether, allows viewers to send BTC tips via a digital wallet built into the app. It was announced during the Plan ₿ Forum in Lugano, Switzerland.
The company said it is still testing the system. The first BTC tip was sent to Canadian content creator David Freiheit.
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Leading stablecoin issuer Tether has invested $775 million in Rumble and backed the company. It is set to leverage the video-sharing platform to launch its US-compliant stablecoin USAT to 100 million Americans.
Rumble has also adopted a Bitcoin treasury strategy. According to data from BitcoinTreasury, the company has accumulated 211 BTC so far.